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About us

The story behind So Obsessed Boutique is one of drive and determination. Myself, Kelly Bowers and my partner Karin Riegel, first met professionally in the luxury jewelry field where we both excelled in the art of the sale as well as being able to connect with people to help them celebrate life's special moments. 

While there, we became fast friends and it was often joked that Karin was my "work mom." Not only did we share a workspace, but also a passion for the latest trends , fashion and accessories.  We were always complimented on our wardrobes. My style was always on the edgier side where Karins was classic chic. 

With both of us so taken with fashion, we realized that the women of Schuylkill County, PA did not have many clothing outlets to purchase current and trending outfits without needing to drive an hour in any direction. Frustrated with lack of options in our area, we both decided to fulfill a dream of a business ownership and take a leap of faith and opened So Obsessed our Brick and Mortar store. A specialty boutique featuring affordable, stylish clothes, shoes, handbags, jewelry and accessories for women. 

With over 20 years combined retail experience, we are keen to emerging trends all while keeping quality and affordability at the forefront. So Obsessed proves that quality fashion is attainable!